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The Story


The Story

Conceived by Maddalena d'Alfonso and Giulia Mura and co-produced in a synergy between Superficial Studio (Rome) and Md'A Design Agency (Milan), "Abbi cura di te" (Curate Yourself) is an innovative remote project, about curation and exhibit design. It was born with the intention of facing, in this critical, suspended moment, the centrality of visual culture and its sharing. During the lockdown, of course, but also later, when it will be important to rethink the strategies for using cultural contents. In Italy and abroad.

In fact, home in these weeks has turned out to be a physical and spiritual condensation of our days. Space of living and work, leisure and thought. Silently, for years, it has kept objects, images, sounds, transforming itself into a private collection of a potential imaginary museum where each one is the creative director. Now, out of necessity, it has also become a public, open place, the home loses its exclusively intimate dimension and poses the problem - or the opportunity - of showing itself, rewriting unexpected cultural geographies of reactivation (the enormous potential of widespread creativity).

The aim of the project is twofold: first, people, drawing on their personal imagination, creativity and memories, build an abacus for a small domestic exhibition, using what is available. The second is to place curatorship, exhibitions, heritage and visual culture at the center of the debate as a collective resource of resistance and construction of an open, multicultural and democratic society. Never as necessary today.

The idea is to offer the proof of a resource, that of a resilient artistic culture, founder of the system and its internationality. For this reason, the project "Abbi cura di te" - which has its roots in Italy but has the ambition to build bridges to the world - was proposed to a selected multidisciplinary community, involving different actors and specialities from the cultural field with the desire to face the new frontier of isolation together.

The curators say: "The project, involving people in a widespread way, works as an isolation vaccine. The removal of physical proximity does NOT coincide with the cancellation of the importance of conceptual and interior exchange, rather it accentuates its saving function. To do this we propose that the community unite metaphorically by participating in the creation of an exhibition and contributing to the debate on the function of art through a small reflection. So that the pact of human solidarity between experts, lovers and the public is renewed globally."

"A small domestic exhibition, a personal capsule, a curatorial experiment."


"Abbi cura di te" comes to life starting from ten research inputs, ten tracks from which to take inspiration to design a home exhibition. In fact, each of them, starting from a reference or from a critical pretext of the past, identifies potential curatorial themes to be developed.

'You can draw on memory, be inspired by past experiences. You can leave room for amazement, curiosity, fantasy. You can rely on the unconscious, archetypes, show emotional connections ... or investigate the deep folds, trying to make a journey while remaining within four walls.'

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Curatorial Concept

The Concept


The imaginary world that accompanies moments of isolation and an oasis of thought can become the source of new collective life when shared.

Creating a small exhibition and feeling curators of a moment of the spirit are what can allow us to return to be surprised by the poetry of each one.


The fear, the danger, the anxiety of not knowing what will be of our days and of the future or of our daily actions from now on, can be contrasted by poetry, art and the lyrical desire to share creative visions.


Curate yourself ... as these curatorial actions will start to create a fairer world again and a more lovable universe around each of us.



/ Haus-Rucker-Co (Laurids Ortner, Manfred Ortner, Klaus Pinter, and Günter Zamp Kelp), Oase No. 7 (Oasis No. 7), 1972 at Documenta 5.

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