A Necessary Object

6.

The daily gestures linked to everyday objects constitute the dimension of the present time. There are useless, superfluous and unnecessary objects that we cannot do without because they have come into connection with our imagination. There are objects that we dream of having and objects that we have designed. Absurd or useless machines, but also ironic and that wink at a moment of pure madness.

#dream

/ Advertisement for a first electric massage,
1902

An Example

Mortimer Grandville 1883 designed the vibrator to treat women’s hysteria: when it went portable, it is said to be the 5th household appliance to enter homes, to release the muscle tension of men and women. Only from the ‘20s did it begin to be associated with the pornography industry and no longer being used as medical practices. What we call vibrator today is something else: a wireless object born in the 1960s during the Sexual Revolution. 

©Abbi cura di te by M’dA Design Agency & Superficial Studio, 2020 - Cultural Non-Profit Project

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